Visual communication design
1.Professional profile
Visual communication design is our province1958One of the earliest art disciplines,1958年至1975Opened the ceramic design major,1975年至1990Renamed to packaging and decoration design major,1990Since then, he has changed his major to visual communication design。This major actively connects with the digital creative industry, advanced manufacturing industry, modern service industry, modern agriculture and regional characteristic industry proposed by Anhui Province in the "14th Five-Year Plan"。
After years of professional development, the personnel training system is complete, the professional teaching is strong, and through continuous strengthening of school-enterprise cooperation, the knowledge of students is realized+技能+Experience "three levels of ability shaping。Relying on domestic influential professional competitions, the major combines practical competition projects with classroom teaching, promotes teaching through competition and integrates competition with teaching, and has achieved remarkable results。In recent years, students have won nearly 100 awards in various professional competitions such as Anhui Vocational Skills Competition, National College Student Advertising Competition, Anhui Industrial Design Competition, and won honors for the college and the school。
2.Faculty team
This major has a teaching team with reasonable structure of knowledge, education, age and learning background。Full-time teacher7Name, which professor1Human, Associate Professor2People, lecturers4人，6All members have a master's degree。100%The teachers have practical experience in enterprises and have a certain reputation in the art design industry in Anhui province。6The teachers have been working as designers and art directors in design institutions for a long time。At the same time, the professional hired a group of enterprise experts with teaching and research ability as part-time teachers, forming a high-quality, high-skill, professional and combined teacher team。
3.Curriculum construction
Basic Courses:Color design, sketch design, folk art and design, composition art, vector graphic design, illustration
Core courses: Font design, logo design, interface design, creative photography, layout, advertising design, packaging design
Extension Courses: Brand Design,Cultural and creative design, online advertising design,Advertising planning等
4.Teaching condition
The visual communication design major has multi-functional modern teaching and training venues such as digital printing production training room, visual communication production training room, professional computer room, multimedia smart classroom, and professional studio, which fully meet the needs of daily learning and research。With the use of multiple resources, the major has established a number of off-campus practice and training venues in the province, which has a high degree of professional counterpart and close cooperation, and can provide high-quality off-campus practical training and practice services for students。The specialty regularly invites enterprise experts to the school to give lectures and lectures, and carries out practical exploration of innovative teaching modes such as school-enterprise co-construction courses and workshops. At present, there are four school-enterprise workshops。
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5.Teaching and research achievements
Professional teachers presided over various scientific research projects17Item, which is a provincial project11Project, hospital level project6Item, published paper50More than one, edited the national planning teaching materials, participated in the compilation of teaching materials, authorized the national invention patent, utility model patent, appearance patent nearly 40, won the Anhui Province teaching achievement award2项，1He presided over the construction of the national key professional training room project。One of the team teachers hosted3Door provincial quality projectMOOC项目，2Provincial-level teaching model course。Led students to participate in all kinds of provincial professional competitions and won the first prize15Second prize, second prize29Second, third prize50次。
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6.Career orientation
Mainly for advertising design and communication agencies, publishing and digital content production departments, engaged in graphic design, advertising design, interaction design, planning and execution。He can also work as art editor and new media designer in the design department of TV stations, newspapers, magazines, websites, we-media companies and other units。Or engaged in we-media people, photographers, editors, illustrators and other professions。In accordance with the requirements of the Ministry of Education in this major1+XInterface design professional qualification certificate at the beginning (middle) level of the test site, this major to participate in the certificate students100%Passed the assessment, much higher than this certificate80%The national certification rate。
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7.Employment service
Local industry leaders and backbone enterprises participate in talent training and curriculum practice, and provide many internships and employment positions to the profession every year。In recent years, the College has held a special job fair for design talents every year, attracting nearly 100 enterprises in Hefei and its surrounding areas to participate. In recent years, the employment rate of professional graduates has ranked among the highest in the school, and employment is guaranteed。
According to Mycos- Anhui Vocational and Technical CollegeAccording to the data analysis of training quality evaluation of 2023 graduates, the graduates' satisfaction with teaching and their Alma mater is both100%Ranked first in the school。
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8.Distinguished alumni
Anhui Publishing Group Company - Deputy General Manager: Bao Yunjiu
Hefei Shanshui Space Decoration Co., LTD. - Chairman: Song Chunhong
Central Academy of Fine Arts International School - President: Gang Liu
Hefei Duanmu Commercial Photography Co., LTD. - General Manager: Hu Biao
Anhui Jiachen intelligent numerical Control Technology Co., LTD. - Chairman: Cheng Feng